Kate Alexander

Sector Focus: Tech, B2B, marketing, digital advertising and adtech

Background: Ad2One, Adap.tv, Compaq, Federation Against Software Theft, i-level, Improve Digital, Kantar Millward Brown, TabMo, Turnkey Consulting

Career start: 1995 at Firefly

Loves: Cooking, cycling, interior décor, music, friends and family

Most proud of: Demonstrating the power of PR to two clients who were previously ‘unbelievers’